So... you've have an idea for a product... what next?

So, that eureka moment comes along once in a while. You get a great idea for a new product but you struggle to do anything with it because you don't know what to do next. You have two choices: forget about it (and regret later) or do something about it. Some new product ideas will hit road blocks or obstacles along the way but how will you ever find out if you never begin that journey? Here's my advice on what to do next.

Take 3 simple steps to make your idea happen:

DO SOME BASIC RESEARCH

It's always a good idea to do some basic research and the web is a great tool for this. Ask yourself "why hasn't it been done before?" Or alternatively if your idea is an improvement "what makes my idea better?"

"Any new product wishing to secure a patent will have to prove itself to be a new idea or be able to offer an inventive step over an existing one. It's good to be clear on what benefits your product offers from the start."

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SKETCH, DOODLE, DRAW - GET SOMETHING TANGIBLE ON PAPER

Don't worry if you haven't sketched before. Even the most awkward doodles will help you to rationalise some of your own thoughts. Even if you feel you can't sketch try and capture as many ideas on paper in words. No one should laugh at your attempts - communication is the key. 

"Sketching out ideas or capturing key words will help to solidify your idea - if you are going to consult a product designer this will help kick start the development process.

 

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GET SOME PROFESSIONAL ADVICE

This is where you need to consult a product designer. Be mindful of the fact that you should have an NDA (Non-Disclosure Agreement) in place before you divulge any information about the key points of your idea for a new product.

Using a product designer at an early stage of development could be key to securing funding or finding partners to buy in to your idea. 

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See the links below to learn more about product development packages or to download my NDA.

"By offering Product Development Packages a client can choose when to engage my services whether it be at the outset, Stage 1 or further down the development path."