One of the most invaluable pieces of information I learnt before I went into business was this: "You can't do it all by yourself". It's far better to be honest with yourself at the outset than to struggle on with things that are not your domain or particular skill set.
It seems that Elon Musk is one of the few people in the manufacturing business that really truly understands and exploits the real value of synergies, and vertical integration, they are not just a buzz words to him. Elon’s vast & complex mind is mapping out his visions, creating synergies between his businesses and taking us places faster & sooner than we might have thought possible. It all happens fast! Anyone in an established industry should start having nightmares if Elon Musk even dares to dream about getting into their industry. History shows us that if he says it, he means it.
So, that eureka moment comes along once in a while. You get a great idea for a new product but you struggle to do anything with it because you don't know what to do next. You have two choices: forget about it (and regret later) or do something about it. Some new product ideas will hit road blocks or obstacles along the way but how will you ever find out if you never begin that journey? Here's my advice on what to do next.
In just 256 words Hugh Pearman managed to convince me to be much more aware of the everyday objects in life. As a young design student (as I was back then), pre-internet, before Pinterest, I'd visit the University Art & Design Library at Coventry University to read up on design. One of my favourite reads was a small but very well edited book called Cult Objects by Deyan Sudjic.
The recent mysterious gas cloud that smothered the beach at Birling Gap in East Sussex demonstrated just how most of us take clean air for granted. Living on the sunny south-coast of England you'd assume the air is clean wouldn't you?